carnival cruise pods

brief:

Carnival Cruise offers a slew of fun activities—whatever it is you enjoy, they’ve (probably) got it onboard.

insight:

No offense, but your idea of fun is probably way different from mine. In fact, it’s completely subjective.

So we algorithmically made each ad as unique as its viewer’s sense of fun.

We created a library of ‘pods’–:03 mini-spots shot all round the ship, covering every conceivable interest, and each paired with several different VOs.

Then, leveraging users’ browsing histories and contextual media buys, individual pods were algorithmically stitched together to serve up full-blown, customized OLVs. Check out a small sampling of ‘em below.

First one's for the adventurers and thrill-seekers.

For you party animals, here’s some nightlife-flavoured fun.

And here’s another for that family-friendly kinda fun.

One for the couples. Or those looking to be coupled.

And one that’s kept more general, just in case you were browsing incognito (hmph).