ibm genius genome
brief:
Make client CEOs and CMOs understand the potential of and become interested in cognitive technology–a.k.a. IBM Watson.
insight:
Bluntly said, nothing's more interesting to high-powered CEOs and CMOs than themselves.
So we figured the most memorable way to talk to them, also had to be the most personal.
We showed CEOs + CMOs that we truly understood them while demonstrating Watson’s functionality.
We created a function that allowed Watson to scrub the internet for all info (articles, interviews, speeches, social media etc.) about each CEO or CMO, then analyse and provide insights based on its findings. This way, we could deduce things like values, thought processes, and unique brands of leadership.
Then, by comparing all of this against a database of Geniuses, we distilled the data into easily digestible constellations of traits, dubbed Genius Genomes.
